Facebook Ads vs. Google Ads: Which is Better?

Most people are falling in love with the hype of running Facebook Ads, especially if they’ve already tried running their own Google ads and failed. Truth is, Facebook and Google are two completely different platforms, targeting different types of buyers, in a totally different way. Both however, account for massive revenues: Facebook: $69.66 Billion in… Continue reading Facebook Ads vs. Google Ads: Which is Better?

Google AI: How to Rank Higher & Get More Traffic in the Machine Learning Era

Should you still be doing SEO? That’s like asking, “should we still be doing marketing?” The answer is, of course, yes…. BUT: Just as the old marketing tactics of yesterday won’t work today, outdated SEO tactics aren’t going to fly now either. With Google’s advancements in machine learning – through its AI technology called RankBrain… Continue reading Google AI: How to Rank Higher & Get More Traffic in the Machine Learning Era

How To Get Your Dental Practice’s Google My Business Listing On The First Page

    Google My Business is an excellent free tool for practices to extend their online reputation and visibility. It allows you to manage how your dental practice appears on both Google searches and Google Maps, and it can work to promote your business to those looking for your services locally. As you are likely… Continue reading How To Get Your Dental Practice’s Google My Business Listing On The First Page

8 Must-Haves for Positive Dental Branding and Online Lead Generation

For many years, countless dental practices have heavily relied on referrals to keep their practices busy and have never had the need to truly brand themselves online and seek out new patients. Just the world we live in is constantly changing, so is the way that potentials patients choose their healthcare providers. Generating leads online… Continue reading 8 Must-Haves for Positive Dental Branding and Online Lead Generation

The Most Efficient Way For Your Dental Practice To Get More Reviews

  Not only are reviews essential when it comes to your ranking on Google, but they’re also crucial for attracting new clients and retaining the old ones. Did you know that reviews are the most important ranking factor for all local searches! Over 86% of consumers read reviews for local practices and businesses before deciding… Continue reading The Most Efficient Way For Your Dental Practice To Get More Reviews