The 8 Contact Form Best Practices to Increase Your Conversion Rate

Not getting enough website conversions? Struggling to turn a profit with your website? The issue could very well be in your contact forms. According to Neil Patel, optimizing your contact forms can increase your conversion rate by as much as 672%. But they seem so simple, right? Just a few text fields for users to… Continue reading The 8 Contact Form Best Practices to Increase Your Conversion Rate

The 10 Principles of Good User Interface Design

Web design is fascinating, it goes beyond aesthetics and appeal to combine design concepts, accessibility, functionality and responsiveness between humans and interfaces. In other words, web design is as much user-focused as it is creative. In an effort to master their craft, web designers look everywhere for inspiration. Naturally, when web design trends evolve year… Continue reading The 10 Principles of Good User Interface Design

Google My Business launches a new review management tool

A little while ago, Google confirmed that responding to Google reviews increased prominence, a local ranking factor. Review management is more important than ever, it allows businesses to maintain their reputation, rank higher on google, and attract more customers. However, Google’s review management system wasn’t always transparent. Until now, there was no simple way to… Continue reading Google My Business launches a new review management tool

A Beginner’s Guide to Digital Marketing Metrics

The online marketing world is intimidating, and it can seem difficult to keep a pulse on your digital strategy when you’re overwhelmed with data. With 81% of shoppers performing research online before purchasing goods or services, understanding online buyer behaviour and how to position yourself is critical. Filled with acronyms, metrics and stats – how… Continue reading A Beginner’s Guide to Digital Marketing Metrics