The Transition to Google Analytics 4

With Google Analytics being the gold standard for measuring website traffic, gleaning page insights with thorough analyses, and informing marketing decisions, we are living in a very interesting time right now. Wondering why that’s the case? Well, if you haven’t heard, Google has released the latest version of the Google Analytics platform, Google Analytics 4… Continue reading The Transition to Google Analytics 4

The 5 Steps that Make People Buy More From Your Google Ads Campaign

Good digital marketing is all about alignment.  Alignment between the keywords that users search, the ads they see, and the landing page experience that is delivered. Thanks to stricter ad requirements from Google Ads, most ads today must be relevant to the keywords a user has searched or they won’t be displayed. It’s what happens… Continue reading The 5 Steps that Make People Buy More From Your Google Ads Campaign

Tag, You’re It! Why Your Business Should be Remarketing

Remember the last time you were shopping for something online and then you suddenly “couldn’t escape the ads”? They somehow seemed to follow you around all the websites, apps and social media platforms you used, right? This, my friends, is called remarketing. What is Remarketing? Remarketing, sometimes referred to as retargeting, is the practice of… Continue reading Tag, You’re It! Why Your Business Should be Remarketing

Conversion Science Part 1: Choosing the Right Platform

  Before starting any web project you’ll want to give careful consideration for your choice in web platform.  You want to make sure that it is capable of everything you’ll want from it over the coming years so that you aren’t forced into a re-development sooner than you have to be. The most important factors… Continue reading Conversion Science Part 1: Choosing the Right Platform

Know Your Numbers

Create an Unfair Advantage by Turning Digital Marketing into Profits If you’re looking for a better understanding of how to turn your digital marketing systems into PROFITS, then keep reading. This article contains easy-to-understand information that you can start applying to your business right away.  This is the information that most other agencies and digital… Continue reading Know Your Numbers