Google Ads Landing Page Best Practices for Better PPC Results

A successful Google Ads strategy is important for any business, especially for newer ones that haven’t had years to develop a strong brand, online presence, and natural organic traffic through SEO. There are many aspects of a Google Ads campaign that contribute to its success, from the types of campaigns you run (Search, Display, Video,… Continue reading Google Ads Landing Page Best Practices for Better PPC Results

6 Effective SEO Tactics to Boost Your Digital Marketing Strategy

Search Engine Optimization, or SEO, is a component of digital marketing that many business owners do not always take full advantage of. Picture this: you’ve moved into a new town and you’re looking for a physiotherapist. What you’ll probably do is Google the words “physio clinic” or “physiotherapist near me” and look through a couple… Continue reading 6 Effective SEO Tactics to Boost Your Digital Marketing Strategy

Tag, You’re It! Why Your Business Should be Remarketing

Remember the last time you were shopping for something online and then you suddenly “couldn’t escape the ads”? They somehow seemed to follow you around all the websites, apps and social media platforms you used, right? This, my friends, is called remarketing. What is Remarketing? Remarketing, sometimes referred to as retargeting, is the practice of… Continue reading Tag, You’re It! Why Your Business Should be Remarketing