The Britannia Yacht Club (BYC)

The Britannia Yacht Club (BYC) .



challenge .

As Ottawa’s most popular yacht club, BYC needed a website that could show the extensive facilities, beautiful views, and vibrant community.

Specifically trying to target a younger audience, the BYC needed to draw attention to their clubs and premier event venues.





strategy .

To showcase the facilities, views, and community prominently on the website we enlisted the experts at Phantom Productions to create a video that can properly tell BYC’s story and display the atmosphere that makes BYC special.

We created an easy-to-use WordPress website that immediately draws your attention to the video, making sure every web user understands and absorbs the feeling BYC is trying to convey before taking any other action on the website.

An instagram feed is worked into the website to directly tie the website to their social media presence (a major source of traffic for the BYC) and the menu is organized in a way that streamlines the massive amount of content on the website, and draws attention to the most important pages.

Let’s get started!